Nintendo takes the fourth spot in a Japanese survey on “Organizations Where I Want My Children or Grandchildren to Work.” Read on to find out more on why Nintendo is such a hit with Japanese parents.
Nintendo Places Fourth In Popularity Survey
Japanese Parents Want Their Kids In Nintendo
Video game giant Nintendo ranked fourth overall in a survey on which companies Japanese parents want their kids to work for in the future. Risk Monster, a Tokyo-based credit management company recently announced the results of its annual survey titled Organizations Where I Want my Children or Grandchildren to Work. A total of 800 participants answered the survey; 200 with a son, 200 with a daughter, 200 with a grandson, and 200 with a granddaughter. All of their children are under 18 years old.
Nintendo garnered 6.9 percent of the total votes. Other choices in the top five include national and regional public service (16 percent and 13.3 percent, respectively), Toyota (10.8 percent) and Panasonic (5.4 percent). Completing the top ten are Apple (5.3 percent, the highest-ranking foreign-based company), Mitsubishi Shoji (4.8 percent), Itochu Shoji (4.4 percent), Sony (4.1 percent), and Japan Airlines (3.9 percent)
But what exactly makes Nintendo stand out? Their family friendly image, ongoing streak of economic successes with the Switch and its popular releases, and the fact that it’s a company proudly established in Japan make it an attractive choice. Nintendo has been at the top of its game in the global gaming industry for years now–it sparks a feeling of pride, knowing that it is a certified Made in Japan organization. "My kids like this company’s products, the company is creative, and is in good financial standing, what’s not to like?"
Nintendo Is Definitely Family Approved
With Nintendo being such a successful company, it equates to getting a big paycheck as well as an employee, right? But Japanese parents and grandparents aren’t particularly looking for a large salary. When asked "How much money do you want your child/grandchild to earn?", 29.1 percent of respondents said "I’m not concerned about it." Some respondents answers "over 5 million yen" and "over 6 million yen," which are just enough for a comfortable lifestyle. It seems like Japanese parents and grandparents nowadays just want their kids to live a stable life.
Instead of a high salary, these parents and grandparents are more interested in stability (46.1 percent) and no overworking of employees or harassment (40.5 percent) in the companies for their children. Additionally, when asked on what work styles were expected, most answered that they would prefer their children to work on "activities that make use of hobbies and special skills," with 45.4 percent. Considering that Japan is home to many video games that we know and love today, it will not be a stretch to say that video games are a common hobby for most children nowadays.
On the subject of employee care, there is no wonder on why Nintendo takes the fourth spot. The company made headlines in October 2022 when they took steps to protect employees from customer harassment, updating their Repair Service or Warranty Regulations. The updated guidelines give Nintendo the right to refuse service to a customer who engages in harassment and foul behavior and will not hesitate to escalate the case to the police or the court of law should there be a need to.
Overall, the results show that Japanese parents/grandparents want their children to live comfortably and to enjoy, both in work and in their everyday life. And to some of them, Nintendo might just be that company that can give it all.
Source:
Japan Today
PR Times
Nintendo on Customer Harassment
