Star Wars Outlaws's releqase was expected to be a turning point for Ubisoft; however, the game's sales trajectory has reportedly underperformed, which led to a decline in the company's share price last week.
Ubisoft Hopes to Bounce Back with Star Wars Outlaws and AC Shadows
Company Share Price Dipped Consecutively Last Week
With Star Wars Outlaws release, Ubisoft had hoped that the game would help boost its financial position. However, the game's sales performance had not lived up to expectations so far, leading to a decline in Ubisoft's share price last week on September 3.
Ubisoft had positioned Star Wars Outlaws, as well as its other upcoming blockbuster release, Assassin’s Creed Shadows (AC Shadows), as long-term "value drivers." In its Q1 2024-25 sales report, the company highlighted its focus on these two titles, hoping they would help uplift Ubisoft's financial outlook.
Ubisoft remarked in the recent report that they are focused on successfully launching their promising new releases, that being Star Wars Outlaws along with AC Shadows, and "positioning them as long-lasting value drivers for Ubisoft while continuing the transformation of our organization." Additionally, the company saw a 15% growth in session days across consoles and PC, "mostly driven by Games-as-a-Service. MAUs stood at 38 million, up 7% year-on-year," Ubisoft noted.
Sales for Star Wars Outlaws have been described as "sluggish." According to a report from news outlet Reuters, J.P. Morgan analyst Daniel Kerven remarked that Star Wars Outlaws has "struggled to meet our sales expectations despite positive critical reviews." Kerven adjusted his sales projections for the game—from 7.5 million units to 5.5 million units through March 2025.
Following Star Wars Outlaws's release on August 30, Ubisoft’s shares fell for a second consecutive day last week on September 3—coming out 5.1% lower on Monday and dipping another 2.4% by Tuesday, according to the news outlet. This decline in the company's share price was noted to be "at their lowest levels since 2015 and adding to their over 30% drop since the start of the year."
Despite receiving generally favorable critic reviews, Star Wars Outlaws seems to have not resonated as strongly with players. At the time of writing, it sits at a user score of just 5.5/10 on Metacritic. Game8 has given Star Wars Outlaws a rating of 90/100 and believes it is "an exceptional game that does justice to the Star Wars franchise." For more of our thoughts on Star Wars Outlaws, check out our review at the link below!
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Game developer Ubisoft slides amid muted reception for 'Star Wars Outlaws'
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