An interesting Zelda promotion is happening in Brazil! Learn more about the life-sized Hylia goddess statues and how fans are reacting.
Legend of Zelda Promotion Using Life-Sized Hylia Goddess Statues
Available in Sao Paolo, Brazil
credits to Tuccano from the Zelda subreddit
The recent appearance of Goddess Hylia sculptures from Tears of the Kingdom in numerous spots all throughout Sao Paulo, Brazil, is more proof of the marketing staff at Nintendo's skill in promoting their products.
Zelda players have expressed interest in this innovative marketing tactic by reporting sightings of the statues on social networking sites including the Zelda subreddit. It was suggested that Nintendo America follow suit.
One of the statues was discovered at Max Ferrer Park in Suzano, while the other was found in Sao Paulo, tucked between trees in the midst of a road. These life-sized representations of the goddess Hylia are an interesting twist on the game that is sure to please fans.
What Are Goddess Hylia Statues For?
The Goddess Hylia statues are a central element of the Breath of the Wild and Tears of the Kingdom games, where they are used to upgrade the player's heart and stamina containers. Seeing these statues in real life, in the middle of a bustling city or in a tranquil park, is sure to delight fans of the series and invoke a sense of nostalgia for the games.
Although it is unclear how long these sculptures will stay where they are presently, their appearance has surely raised interest in Tears of the Kingdom. This is a fantastic method to advertise the game and draw in its intended audience, who will definitely appreciate the work put into this distinctive marketing approach. With marketing campaigns like this, it is no surprise that Nintendo is renowned for its capacity to forge enduring relationships with its audience.
