Pokémon has raked in big bucks for 2023, according to a report by media company License Global, propelling the Japanese company up there with other top global brands.
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The Pokémon Company stood among industry giants such as Warner Brothers with a remarkable $10.8 billion surge in revenue for 2023. According to a retail report from media company License Global, Pokémon's impressive retail sales secured its place as the seventh top global licensor overall for the year.
These figures in the report were noted to be "revenue figures for licensed goods," including licensed consumer products and experiences. Pokémon outperformed other multinational toy manufacturing and entertainment brands, like Mattel, but still trailed behind companies such as Hasbro and Warner Bros. Despite a slight dip from its previous ranking, where it placed higher with an $11.6 billion surge in revenue, Pokémon's cumulative retail salesof licensed consumer products and experiences have now reached $91.6 billion, according to the report.
Pokémon's mainstream appeal and successful licensing programs have earned it the 2023 Global Top Toy Property of the Year accolade by Circana. The Pokémon Company's success can be attributed to its ability to keep both longtime and new fans engaged. The continuous release of updates and new content in any form of media, such as physical merchandise and the animated Pokémon Concierge series on Netflix, as well as various spin-off franchises, maintains interest in Pokémon.
Additionally, fan made games contribute to the IP's engagement, although the company is known for taking action against copyright infringement. With the anticipated release of the Switch 2, the whole of the gaming community speculate about the potential launch of new Pokémon games in 2024. The upcoming Pokémon Legends: Z-A has generated significant buzz, and many are hopeful that more details will emerge in the coming months.
From exciting Nintendo Switch games to the ever-popular trading cards (TCG), The Pokémon Company consistently found success and generated substantial revenue, reinforcing its status as a powerful licensor in the video game industry.
Source:
The Top Global Licensors Report 2024
The Pokémon Company Banked $10.8 Billion In Retail Sales Last Year
