Taco Bell's Live Mas LIVE 2024 event, held two days ago, offered a spectacle akin to gaming presentations like Sony's State of Play and the now-gone-but-never-forgotten E3. Read on to learn more about what went down in Taco Bell's presentation.

Taco Bell Had Its Own State of Play

Taco Bell Chicken Nuggets Just Makes Sense

Hosted by rapper Armani White, Taco Bell's Live Mas LIVE 2024 event unveiled the fast-food chain's best-kept secrets and its biggest news of the year in true game presentation fashion. The event commenced with Taco Bell's CEO taking the stage, offering insights into the brand's storied history and appeal to a wide audience.

Attendees were treated to an exclusive behind-the-scenes look into Taco Bell's test kitchen and provided a sneak peek into what the brand is cooking up. In a nod to gaming culture, the event featured a brief awards ceremony reminiscent of The Game Awards, complete with categories like the "Drive-Thru Ride of the Year" (congratulations were in order to Cutter Berk and his Taco Bell motorcycle).

Finally, the unveiling of Taco Bell's upcoming offerings happened. Yes, folks, they had big reveals. Exclusives dropped like they would in a State of Play.

Coming soon are the Cheesy Chicken Crispanada––dropping next Thursday, Cheesy Street Chalupas, and––"Yes way, girl!"––Taco Bell Chicken Nuggets that will come with two sauces, Taco Bell's signature Bell sauce and Jalapeño Honey Mustard.

Source:
Taco Bell Held An E3-Like Event And It Was Weird

Charlene Aguila

A huge enthusiast of interactive games, turn-based RPGs, and horror-survivals that let you fire a gun. Her love for gaming started with the Shin Megami Tensei franchise and Dino Crisis. Although she'd try any game there is in the world, she will always have the biggest room in her heart for titles..