Microsoft Gaming is undergoing significant restructuring to finalize its acquisition of Activision Blizzard. Learn more about the new Microsoft Gaming and Xbox leaders and their roles.
Xbox Gaming CEO Phil Spencer Announces Key Leadership Appointments
Organizational Changes after Activision Blizzard Acquisition
Microsoft is implementing significant organizational changes to finalize its colossal $69 billion acquisition of Activision Blizzard. This strategic maneuver is set to reshape the landscape of the gaming sector and solidify Microsoft's presence as a powerhouse in the field. According to a report from The Verge, Xbox Gaming CEO Phil Spencer has outlined a series of key appointments and restructuring efforts in a memo, signaling the company's ambitious plans for the future.
New Leadership Roles Unveiled
According to Phil Spencer's memo, here are the appointed new leaders of Microsoft Gaming and Xbox:
● Matt Booty - President, Game Content and Studios
Matt Booty, a prominent figure in the gaming industry, is set to spearhead a newly formed and significantly expanded gaming content organization. This entity will encompass Xbox Game Studios and the development studios under ZeniMax, highlighting Microsoft's commitment to elevating the quality and diversity of gaming content.
● Sarah Bond - President of Xbox
Sarah Bond has been entrusted with leading a dynamic team that oversees the Xbox platform and curates an enhanced experience for players and creators. This move underscores Microsoft's focus on user-centric design and innovation.
● Dave McCarthy - COO of Microsoft Gaming
Dave McCarthy is slated to take the reins of shared operations and integration efforts, a pivotal responsibility in ensuring the seamless assimilation of Activision Blizzard into the Microsoft Gaming ecosystem.
● Jerret West - CMO of Microsoft Gaming
Jerret West will continue to be at the helm of the gaming marketing organization, playing a crucial role in driving awareness and engagement with the gaming community.
● Ami Silverman - Chief Consumer Sales Officer
Ami Silverman, a seasoned professional, is set to join the Microsoft Gaming team as the Chief Consumer Sales Officer. In this capacity, she will lead the consumer sales organization for gaming.
Bobby Kotick's Tenure Continues
Activision Blizzard's current CEO, Bobby Kotick, will reportedly stay in his role through the end of 2023, assuring a smooth transition and the company's sustained stability.
Prominent Leadership Changes Beyond Gaming
Microsoft's CEO Satya Nadella announced significant promotions outside of the company's gaming division. Takeshi Numoto has been promoted to Executive Vice President and Chief Marketing Officer, underlining the company's commitment to strategic marketing activities. Yusuf Mehdi will also take over as Executive Vice President, Consumer Chief Marketing Officer, bolstering Microsoft's focus on consumer-driven tactics.
Ami Silverman's customer Sales Organization will now report directly to Phil Spencer, the CEO of Gaming, emphasizing the importance of customer interaction in the company's broader gaming strategy. Notably, Chris Capossela, Microsoft's current Chief Marketing Officer with a remarkable 32-year tenure, will be departing the company shortly.
