Ubisoft, Sega and Tencent decide not to attend E3 2023. Learn more about Ubisoft's Forward Live, speculations about which companies are attending, and Game8's predictions for the event.
More Publishers Will Not Attend E3
Ubisoft To Hold Its Own Ubisoft Forward Live on June 12, 2023
In recent years, some major companies have opted to hold their own events instead of attending E3. Ubisoft was one of the few major companies that had confirmed attendance for E3 2023, scheduled for June 11 to 17 in Los Angeles.
However, on March 28, 2023, Ubisoft announced that it would no longer be attending E3 and would instead hold its own Ubisoft Forward Live event on June 12 in Los Angeles, the week of E3. This decision by Ubisoft has raised questions about the future of E3, with some speculating that other companies may also opt out and that E3 could be canceled for the second time in a row.
Sega and Tencent To Opt Out As Exhibitors
On March 29, 2023, two significant players in the gaming industry, Sega and Tencent, announced their decision not to participate in the upcoming Electronic Entertainment Expo (E3).
According to statements released by both companies, they have decided to forgo attending E3 to focus on other marketing strategies for their upcoming projects. While they will not be showcasing their games and products at the event, they have assured their fans that they will share updates and information about their announced and unannounced projects in the future through other channels.
Speculated Companies To Attend
Since E3 2023 will not have Nintendo, Sony, Xbox, and Ubisoft, E3 might be looking forward to showcasing more indie companies, rising AAA companies, or foreign game companies to take this opportunity to do more promotion in the US Market.
Speculations about which companies will attend E3 2023 and what they will showcase are now rife. Some companies expected to attend E3 include Square Enix, Bandai Namco, Capcom, and Electronic Arts, but they have yet to reveal any official attendance announcement. These companies will likely showcase their upcoming hardware, software, and games. Smaller studios and independent developers are also expected to attend E3 to showcase their games and products.
However, since no official information has yet been released, it's best to approach these predictions cautiously.
