Ubisoft suspends advertising on X (Formerly Twitter) due to antisemitic endorsement by owner Elon Musk. Read on to learn more.
Related Video
Ubisoft Suspends Ads on X
Ubisoft Walks Away
Ubisoft recently decided to halt advertising on X (formerly Twitter) due to the endorsement of an antisemitic tweet by platform owner Elon Musk. The tweet in question contained accusations against members of the Jewish community of "dialectical hatred against whites." Musk supported this accusation by saying "You have said the actual truth" and has gotten him and the platform under fire ever since.
A representative from Ubisoft spoke with Axios to confirm that, despite having an active ad campaign on the platform, they decided to pause advertising on X (Twitter). Assassin’s Creed Nexus VR, an exclusive to Meta’s Quest platform, was the game that was being advertised, and had already been played around 10 million times before the advertisement was pulled.
Disney, Apple, and IBM Among Mass Advertisement Exodus from X (Twitter)
It wasn’t only Ubisoft deciding to stop advertising on X. Earlier last week, giant advertisers like Apple, IBM, Disney, and Lionsgate had already stopped their ads on the platform. The main reason for halting their advertising was that their ads were running beside posts of antisemitism and other hateful content on the platform.
There has been a rampant growth of hateful and discriminatory posts on the platform since Musk’s takeover, as reported by The Associated Press. IBM in particular, stated that the company will not tolerate hate speech and discrimination, and decided to stop advertising on X (Twitter) while they investigate the situation. IBM acted on this after a report by Media Matters for America, an advocacy group, reported that ads from IBM, Apple, and other companies were appearing on the platform next to posts supporting white nationalism and Nazism.
Source:
Axios - Companies pulling ads from X
CNBC - IBM stops advertising on X
