Music Producer Bloodpop announced the launch of Genpop. Learn more about Genpop and the effects of celebrities entering the game development industry.
Bloopop Launches Genpop Interactive

Michael Tucker, better known as Bloodpop, is a Grammy-nominated music producer who has worked with many high-profile artists such as Lady Gaga, Beyonce, and Grimes.
In addition to his music career, Bloodpop has recently announced the launch of his new game development studio, Genpop Interactive. The studio is focused on creating a third-person shooter video game, which has yet to be fully revealed.
What Is Genpop Interactive

Genpop Interactive is a newly-launched game development studio that draws on decades of experience in various areas related to video game development. Their team of over 25 developers brings expertise in game development, design, AI, and music production. They have collectively worked on a wide range of top-grossing and critically acclaimed titles in the industry.
With team members who have worked on games such as League of Legends, Halo Infinite, Call of Duty, Magic Arena, and Minecraft, Genpop Interactive has a wealth of experience developing games across multiple genres and platforms. This diverse background can help them bring a unique perspective to their upcoming projects, potentially leading to innovative and engaging gameplay experiences.
Moreover, Genpop Interactive's experience in music production could give them a unique advantage in game development. Music plays a vital role in many video games, and having a team with a strong background in music production could help them create immersive and memorable soundtracks that complement their games.
Is It Good that Showbiz Is Entering the Game Development Industry?
Numerous celebrities have ventured into the game production industry, including Steven Spielberg who contributed to developing games like Medal of Honor and Boom Blox. Vin Diesel founded Tigon Studios, which created games like The Chronicles of Riddick: Escape from Butcher Bay and Wheelman.
Additionally, Dwayne The Rock
Johnson co-founded Seven Bucks Digital Studio, which produced the mobile game Rockpocalypse and the Jumanji: The Next Level video game adaptation. Other celebrities, such as musicians Jay-Z and Kanye West, and actors Elijah Wood and Will Smith, have also delved into game production.
While the entry of celebrities into game development can be advantageous by raising awareness and interest in the industry and providing unique perspectives and resources for game development, there are also potential downsides.
This includes a shift towards prioritizing marketing over game quality, a potential threat to smaller developers, and the possibility that celebrities may find it challenging to navigate the industry. The impact of celebrity involvement in game development will vary depending on the specific individuals and projects involved.















